
Simpson's Paradox on the Shop Floor: Segment Before You Decide
Same data, opposite conclusions. The roll-up blames Night; the segments show Night ahead. How Simpson's Paradox leads industrial engineers to make wrong conclusions.
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Generate time standards, MODAPTS analysis, and training documentation from day-one builds. Get your line running faster with accurate staffing and early bottleneck detection.
Balance workloads across operators with element-level timing and visual Gantt charts. Hit takt time, eliminate idle time, and de-risk changeovers.
Analyze human-robot interactions, dwell times, and collision points. Validate robot programs against real production cycles and maximize throughput.
Compare before-and-after performance with detailed element-level deltas. Quantify improvements and create documentation to sustain gains over time.
Align staffing to takt time and create shift scenarios for partial staffing and cross-training. Plan with real data instead of estimates.
Create and maintain visual standard work documents automatically from video. Keep documentation current as processes evolve without manual updates.
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Visualize how time is spent across different activity types. Coverage charts reveal the proportion of productive vs. non-productive motions, helping you identify optimization opportunities.
Get comprehensive tables with MODAPTS codes, TMU calculations, and precise timing for every work element. Export-ready data for immediate use in your time studies.
Track parallel operations across multiple workstations. See how operators and equipment interact over time, with detailed timelines synchronized to your video.
Gantt charts show working, loading, unloading, and idle states for every station. Instantly identify bottlenecks, balance workloads, and optimize your production flow.
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Learn about manufacturing automation, time studies, and factory operations from our team.

Same data, opposite conclusions. The roll-up blames Night; the segments show Night ahead. How Simpson's Paradox leads industrial engineers to make wrong conclusions.

When measurement is expensive, planning becomes unreliable; automating time‑study annotation lowers the cost of fresh data so that every decision can be grounded in facts.

Industrial engineers spend 4-14 hours weekly recording GoPro videos, writing MODAPTS codes, and hunting for missing minutes in their routings. Here is what we learned from IEs at Tesla, GM, and dozens of other manufacturers about how time studies actually get done.
Everything you need to know about automated time studies and motion analysis
Industrial engineers spend 4-14 hours every week manually coding time studies: recording GoPro videos, watching them frame-by-frame, writing MODAPTS codes, and hunting for missing minutes in routings. Material Model automates this process, turning video into step-level analysis in minutes instead of hours. You get MODAPTS breakdowns, Work Combination Tables, and Gantt charts automatically, revealing hidden capacity, standard-work drift, and bottlenecks with video evidence. We are also always working on new analysis types to build on top of our video agent, if you have specific use case please let us know and we will prioritize it.
Material Model is built for industrial engineers, manufacturing engineers, continuous improvement teams, and plant managers in high-mix manufacturing. Our customers include automotive OEMs and Tier-1 suppliers, electronics assembly, medical device manufacturers, and fabrication shops. Whether you are running NPI builds, rebalancing lines, optimizing robot cells, or documenting standard work, Material Model helps you get accurate data faster.
A 60-second GoPro clip can take an hour to code by hand. Industrial engineers at Tesla, GM, and other manufacturers told us they spend 4-14 hours weekly just on video annotation: watching footage frame-by-frame, identifying motions, writing MODAPTS codes, and calculating TMUs. Manual coding runs roughly 10× real-time, meaning you spend 10 hours coding 1 hour of video. Material Model automates this, giving you the same analysis in minutes.
MODAPTS (Modular Arrangement of Predetermined Time Standards) provides motion-level detail for single-operator tasks, breaking down every movement with TMU calculations. SWCT (Standard Work Combination Table) analyzes multi-station workflows, showing parallel operations across operators and equipment with visual Gantt charts. Choose MODAPTS for detailed motion analysis or SWCT for balancing multi-station workflows.
Material Model works with any video source: GoPros, smartphones, overhead cameras, security cameras, or even screen recordings. No hardware installation required. Simply upload your existing footage and get analysis within minutes. The AI adapts to different angles, lighting conditions, and camera types without pre-training.
Material Model is powered by Vision-Language Models (VLMs), enabling unique capabilities like natural language prompting: you can guide the AI with plain English instructions. Unlike traditional systems, Material Model is 100% software-based with no hardware setup required. You can use footage from GoPros, smartphones, or any camera, enabling rapid deployment without installing fixed camera systems.
Create a free account at Material Mode, no credit card required. Every new account gets 600 free credits (enough to analyze 10 minutes of video). Upload your first video and get MODAPTS or SWCT analysis within minutes. Need help? Book a demo with our team to see Material Model in action on your videos.
We operate within your IT policies. Configurable retention, redaction, role-based access, and export controls via CSV or API. All data encrypted end-to-end (TLS + AES-256) on private GCP infrastructure.
No. We have Zero Data Retention agreements with all AI providers (Google, OpenAI, Anthropic). Your data is deleted instantly after processing and never used for model training.
Material Model uses a credit-based system: 1 credit = 1 second of video analysis. Every new account gets 600 free credits (10 minutes of video) to start, with no credit card required. After that, you can subscribe to monthly plans or purchase credits as needed. You can cancel anytime, and unused top-up credits never expire.
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